For this activity, you will begin the critical analysis section of your project. This section will include analyzing the potential impact of your chosen example and area of popular culture on social institutions and how people may understand the world. You will also examine how various approaches have shaped your example. Completing this activity will result in a draft of the critical analysis section of your project. It also provides an opportunity to obtain valuable feedback from your instructor that you can incorporate into your project submission.
In this activity, you will analyze your example and area of popular culture using the general education lens you chose in the previous module in order to determine how they have affected institutions. You will also analyze the social, historical, or theoretical approaches that have shaped the example you chose. Finally, you will describe how your example could help someone better understand the world.
Include diverse perspectives from varied sources to support your points. You should continue to gather the sources you will integrate into your project. These sources will include two resources from the module resources sections of this course and two resources that you find through your own research using the Shapiro Library. It may be beneficial to identify more than the number of sources required for the project so that you can eventually choose the most useful and credible ones. Look to the SNHU Shapiro Library for assistance in finding evidence and resources from outside the course.
You are not required to address each item below the rubric criteria, but you may use them to better understand the criteria and guide your thinking.
Specifically, you must address the following rubric criteria:
Submit your short paper as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Popular Culture – Cosmetic Industry
2-2 Activity Topic Introduction
Southern New Hampshire University
November 6, 2022
The cosmetic industry is a billion-dollar industry with a long and complicated history. Its roots can be traced back to Ancient Greece when women would use natural ingredients to beautify themselves. Over time, the industry grew and changed, and today, cosmetic products are widely available and used by people of all ages (Sickler, 2022). One popular cosmetic product that is widely used is mascara. Mascara is used to making the eyes look larger and more open, and it can also be used to create a false lash effect. Mascara is available in a variety of colors, and it can be used to create a variety of looks.
Mascara represents a popular culture that is popular with women. The population that engages with this area of popular culture is typically women. The mascara industry is marketed to women and typically contains products that are designed to enhance the appearance of the eyelashes. The larger global society has impacted mascara in a few ways. For one, the popularity of natural beauty products has led to an increase in the use of natural mascara formulas. Mascara has also been impacted by popular culture. For example, the rise of the “big eye” look in the 1990s saw an increase in the popularity of volumizing mascaras (Bazaar, 2020).
Additionally, the trend for fuller and darker eyelashes has led to the development of more intense mascaras that can create a more dramatic look. One reason that cosmetics became something so associated with women is that women have traditionally been more concerned about their looks than men. Women have been socialized to care about their appearance, and they have been taught to believe that their looks are important (Britton, 20212). The general education interdisciplinary lens for analyzing mascara and the cosmetic industry was easy to choose because it is a lens that I have been interested in for a while. Additionally, this lens allows for a more in-depth analysis of the topic than the other lenses that were available.
However, I would have liked to have had more lenses available to choose from to explore different aspects of the cosmetic industry. Mascara is commonly used in the cosmetic industry and is often seen as a necessary part of everyday life. The population is growing increasingly interested in the cosmetic industry and its products, which in turn has led to an increase in the sale of mascara. Societal situations such as the high rates of female unemployment and the rise of unrealistic beauty standards have led more women to turn to mascara as a means of improving their appearance. The use of a general education interdisciplinary lens allows for a more in-depth understanding of the ways in which mascara has been used and abused throughout history.
Britton, A. M. (2012). The beauty industry's influence on women in society. https://scholars.unh.edu/honors/86/
Sickler, J. (2022, July 18). Beauty industry: Cosmetic market share, trends, and statistics. Terakeet. https://terakeet.com/blog/beauty-industry/
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