The assignment, Strategic Management and Strategic Competitiveness, is due in Week 3. To start working on this assignment, choose a public corporation, with which you are familiar, from one of the following industries: Travel, Technology, or Food. Begin doing research on the company. You may use the company's website, the […]

Requirements:  Discuss "Amazon", its positioning, and the tactics/actions it uses to get this positioning to "stick" in someone's mind. 5 pages of content excluding title page, executive summary (on a page by itself), a table of contents. reference list, and appendices.  Follow APA 7th edition formatting.  It requires a minimum of […]

   Develop and analysis a marketing strategy for Space X Case 1 that will build credibility and generate insightful thinking that sets the stage for winning recommendations.  1. Summary of Key Issues: This section tells the reader which facts you consider to be important to your analysis (and by omission, […]

Develop the Marketing Mix/Tactics – 4Ps for your Complete Marketing Plan. Product Characteristics Pricing Strategy Place (Distribution) Strategy Promotion/Communication Strategy Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper does not have a length requirement. Current […]

After reading the case “Happy Brands and Ethical Implications” by Gringarten & Fernández-Calienes, pages 125-142, write a case study using the Case Analysis Outline Attached below. Case Analyses Outline Template.docxDownload Case Analyses Outline Template.docx Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge Publishing. […]

  What endangered species were you not aware of? What endangered species were you already aware of? What surprised you in the video? What did not surprise you in the video? What are your thoughts on the many endangered species in California? Has information in this video changed the way […]

 Netflix chosen company During your discussions with the experienced project manager, they stressed that beyond profitability, other key elements your project should focus on are diversity, equity, and inclusion (DEI), while simultaneously demonstrating corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that […]

  Four Products: Predicting Diffusion  Read the power point attached to see images of the four products that you will analyze in this discussion board post.  For this discussion, you are to advocate for one product that you feel will “diffuse” fastest. What are its strengths? Why will it succeed? […]

Interview with Manager -25% Students will interview a manager on: (a) what excites them about their role as managers (b) the greatest challenge they face in managing (c) steps/methods they use to assess the internal and external environments of the team/organization they manage. The assignment will contain three Page 3 […]

Refer to Chapter 6: For each of the listed product categories,  (1) name a branded example, then  (2) hypothesize about how you might categorize customers by their different needs, and  (3) how the company offers values/benefits to meet those needs for each categorized customers.   Automobiles (B2C) (20 points)  Air travel […]

The technology that video games use is insanely in demand. Moreover, these technologies go far beyond video games. As a result, the need for 3D people is also constantly growing. For example, before creating a game, you need to create objects, characters, and so on. Once it was a difficult […]

  Describe the various steps involved in testing of hypothesis. Why do we test for the null hypothesis and not the alternative  hypotheses.  There is a debate in research now that we should test for  the alternative.  Which do you recommend and why.

ASSIGNMENT 2 page analysis, including: Introduction – setting the context of the case Analysis – What type of new product was "New Coke"? How did the team concept and develop this product? Why did they decide to go in this direction? What went wrong? Explain what the flaw in their […]

  This week's material covers the key concepts around various digital mediums in how companies communicate with customers. Also, the correlation to ensure the content speaks to consumers to drive awareness and ultimately engagement with a website or mobile app was examined this week in the material. For this discussion:  […]

 Refer to Chapter 5( File Given Below ): Under what conditions should a customer-strategy enterprise consider firing an unprofitable customer?   Think of the different types of conditions that a company should fire customers, identify those conditions and share your thoughts. Do online research and find examples of cases where companies […]

Firing Customers Under what conditions should a customer strategy enterprise consider firing a customer?  Think of the different conditions that a company should wish to end a relationship, identify those conditions and share your thoughts. Do online research and find examples of cases where companies have "Fired Customers " -which […]

  There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name a few. Psychographic data is […]

  Content: In Genesis 1-2, The Hebrew Scriptures describe in successive ways the creation of the world and the Divine purpose of mankind. Utilizing the exegetical skills of narrative analysis, first, identify the main tenets of the Creation mandate given by God to mankind as they might relate to business. Second, as […]

 Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale. Read this article comparing domestic market research […]

 An entrepreneur is someone who decides to either create a new product or an improved product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also benefits from revenues earned. There […]